Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. K-pop fans emerge as a powerful force in US protests - BBC News Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. Statista. In, Korean Foundation for International Cultural Exchange. Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! Korean Foundation for International Cultural Exchange. From new album releases to concert coverage and beyond, we've got you covered. As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a householdname in many more countries and that they will gradually continue rising even higher," CJ wrote. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. Of course, there were a. In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. Get full access to all features within our Business Solutions. There are 240 respondents in this survey with 140 of them come from the US. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). Kpop Group Gender Balance Question : r/kpophelp - reddit Lisa Manoban, Hirai Momo, Myoui Mina, Minatozaki Sana!How are non Koreans changing the Kpop industry! Engagement performance compares an artist's performance to other artists who have the same reach. This is consistent across both Instagram Followers and YouTube Views. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). There's an entire Twitter account -- BTS on Billboard! [Price List], 5 Steps For Sending The Perfect Demo Submission. You can only download this statistic as a Premium user. TXT's Soobin meets up with his idol Bebe Rexha, The court sides with Lee Soo Man and bans SM from issuing new shares and convertible bonds to Kakao, Bang Si Hyuk reveals sadness over "a good company like SM having such a poor governance structure" and sheds light on acquisition of SM: "Not Monopolization", BTS' Jimin joins j-hope for 'On the Street' dance challenge, Trendz gives off mysterious vibes in New Dayz mood film, CRAVITY go from suit to stage in 'Groovy' MV teaser, SHINee's Key answers 'Ask Me Anything' questions for 'Elle Korea', Netizens react coldly to Lee Soo Man's letter dedicated to the SM Entertainment family and fans, Bang Si Hyuk personally addresses concerns of a 'monopoly' in the K-Pop industry in an interview with CNN. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. 75 1 (Normal here means they fall between the two red outer lines in the graph above.) Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. Meanwhile, all transgender respondents with a total of 4 people come from the US. As for the occupation, most of them are students followed by nurses or caregivers. Zahra on Twitter: "RT @Iunaryunho: This whole "25+ year olds This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. As for students, it is dominated by age ranging from 15 to 20 years old. Why K-Pop Is so Popular Worldwide - How Music Charts As soon as this statistic is updated, you will immediately be notified via e-mail. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. In the camp world of K-pop, it's hard for stars to be gay | CNN Yet K-Pop has made great strides in bridging the cultural divide. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. JavaScript is disabled. Register in seconds and access exclusive features. Dec 28, 2020. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. You may opt-out by. Please create an employee account to be able to mark statistics as favorites. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. Korean Studies Center | K-POP ONLINE SURVEY - PRELIMINARY When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. The Tulsa . Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. You'll see that there is a near-linear relationship between followers and mentions. account, CJ, says that there is a team of seven people who run the BTS on Billboard! Korean Foundation for International Cultural Exchange. 3. Visuals Visuals Visuals. During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. K-Pops wide appeal across Asia is due to several factors. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. Learn more about how Statista can support your business. Incredibly K-Popular - A geographical breakdown of K-Pop fans Idols are usually young. How old are K-pop fans? You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. The music industry, by its definition, is a group consisting of various companies, producers, and artists that aim to create and sell new kinds of music, concert shows, and more. Chart. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. MAMAMOO MAMAMOO had a majority female fanbase in album sales, with 75.2% female and 24.8% male. Top 15 Instagram Updates By K-Pop Idols (1st Week Of March 2023), 18 Pairs Of K-Pop Idols And Korean Actors Who Have The Cutest Friendships, K-Pop World Tour Guide And Schedule (March 2023), [Update] March 2023 K-Pop Comeback/Debut Schedule, 6 Female K-Pop Idols Who Share The Name YuNa, Hanteo Music Awards 2022: Results And Winners, Top 33 Most Followed Korean Actresses On Instagram & Other Korean Actresses' Instagram, Top 34 Most Followed Female K-Pop Idols On Instagram & Other Idols' Instagram, 7 Female K-Pop Idols Who Look Stunning In The Hime Cut. Access to this and all other statistics on 80,000 topics from, Show sources information To use individual functions (e.g., mark statistics as favourites, set If you are an admin, please authenticate by logging in again. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. As soon as this statistic is updated, you will immediately be notified via e-mail. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. Finally, heres come the end of this writing. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. How K-Pop Fandom Operates as a Force for Political Activism - Time "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. Positive Psychosocial Outcomes and Fanship in K-Pop Fans: A - PubMed As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. We at Brandwatch love data, K-pop, and we definitely love BTS. Made by: sunshinejoonie. Here, Im using Python as the programming language. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. 7) when looking at Instagram Followers. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. Along the way, Bang and the boys have driven considerable growth in that demographic: While many of their more recent fans consider themselves separate from the typical K-pop crowd (ironically . When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. Japan, the second largest music market after the United States, has a massive K-Pop following. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. In terms of gender, a whopping 86.34 percent (348,377) identified as female, while only 11.3 percent were male.. K-Pop itself has been crafted with the goal of accessibility in mind. K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists. Audiences who are 45-54 years old make up 7% of traffic to the site. Interestingly, almost 10% of EXOs concert audience are 30-39 years old, three times the statistic of both SEVENTEENs and BTSs respective 30 year age group concert audiences. #KpopTwitter achieves new record of 6.7 billion Tweets globally in 2020 (February 14, 2022). These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. Following the US, there are 31 respondents from Europe and 28 from Canada. How K-Pop Fans Actually Work as a Force for Political Activism in 2020 Philippines has 3rd highest number of K-pop fans in the world - RAPPLER Access to this and all other statistics on 80,000 topics from, Show sources information 73 Music Industry Statistics: 2020/2021 Facts, Sales - CompareCamp.com Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . K-pop popularity in the U.S. 2019 Published by Statista Research Department , Feb 28, 2022 According to a survey conducted in the United States in 2019, around 29.4 percent of respondents. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. How old are K-pop fans? - Quora K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. The ideal entry-level account for individual users. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. To use individual functions (e.g., mark statistics as favourites, set In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Please do not hesitate to contact me. How K-Pop Stans Became an Activist Force to Be Reckoned With This number was for those searching for a ticket to a BTS concert on the ticketing website. Age And Gender Demographics Of K-Pop Girl Group Listeners In South The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. Culture Queen. Among the metrics measured at Next Big Sound is engagement performance -- in other words, how many times fans are interacting with an artist's account (via Twitter mentions, Instagram likes, etc.) There are also historical and economic ties with the region. (2022). Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. Eagle eyed fans managed to spot BTSsalbum in Apples latest iPhone 7 presentation. Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. Learn more about how Statista can support your business. Happy reading! A Data Analytics Enthusiast | Aerospace Engineer, fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors, Convert every column name into a more readable version, Clean text-formatted answers by categorizing them into several categories, Transform multiple answers into binary variables by using the One-Hot Encoding approach. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. Profit from the additional features of your individual account. The money is mostly obtained from parents or working part-time jobs. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." Register in seconds and access exclusive features. We also offer combined rates with MusicThinkTank. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. Original question: "How popular is K-pop in your country at the moment? The Civic Hijinks of K-pop's Super Fans | by wishcrys | Data & Society So, whats the most favorite K-pop group based on this survey? var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. Lalu, benarkah fans Kpop terbesar ada di Indonesia? Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? Check your email for magic link to sign-in. "Popularity of South Korean pop music (K-pop) worldwide in 2021." Warner Bros. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Halaman Selanjutnya. You need at least a Starter Account to use this feature. 'They use our culture': the Black creatives and fans holding K-pop For years, Beliebers stood above all other fan armies on social media. Welcome back! The country has no comprehensive anti-discrimination laws to protect LGBTQ South Koreans, and. rollingstoneindia.com/art-korean-music-videos/. A Survey Report on Kpop Fans in Indonesia - JAKPAT 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. This is unsurprising given its large multi-cultural population. Yet K-Pop has made great strides in bridging the cultural divide. Positive Psychosocial Outcomes and Fanship in K-Pop Fans: A Social ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. Spanish tracks and collaborated with local artists. Profit from the additional features of your individual account. Participation is voluntary and all information is confidential. You need a Statista Account for unlimited access. The K-pop fans of America are disproportionately young, female, and multicultural the demographic of the future. (2020). For a better experience, please enable JavaScript in your browser before proceeding. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. Does It Really Matter If A Lot Of BTS Fans Are 'Little Girls'? - ED Times Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. We believe this is somethingthat should be reflected on the charts.". Accessed March 04, 2023. https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. Are K-Pop fans living in the West mostly Asian? - Quora As the K-pop fandom's political organization becomes even more mainstream,. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%).