sprite obey your thirst'' campaign

Two children walk into the kitchen and say that they are thirsty. Over the years, Sprite has continued to be one of the most consistent brands in hip-hop. Now we were in the studio; a fly on the wall for freestyle sessions. was growing long in the So Sprite contacted Lowe & Partners/SMS, a New York based advertising Thirst For Yours builds on the March launch of Sprite Way, a community-powered Spotify playlist and podcast highlighting unsigned hip-hop and R&B talent, and the #GetVocal campaign launched last fall, which invites fans to download a custom beat created by Izze the Producer and record a 60-second topical freestyle to share on social media. The TV spot will debut during Sundays broadcast of the BET Awards. "Obey Your Thirst" had more recent expressions, as well. As you can imagine, the successful Sprite brand belongs to the Coca-Cola Company . It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is, * CelebrityEndorsement: Possibly the most famous of the ads featured Detroit Pistons star Grant Hill and the best remembered of them had his agent trying to convince him to branch out into made-for-TV dramas, writing a book (''Polite Like Me'') and having a pop music career. Obey your thirst." Sprite's new ad campaign focused on differentiating Sprite from its competitors by acknowledging all the ways other products were marketing themselves and telling the consumer that this was not the case with Sprite. We dont go to the corner store no more, homie (save a brief return in the early aughts of Four Loko). Smooth, for its "Obey Your Thirst" campaign. Aspiring fashion designerSeth Giscombe stars in Sprite ad. Bertini. An interesting PR case study is Coca Cola's Sprite 2004 "Obey Your Thirst" campaign planned by Ogilvy & Mather. His inspiration for the slogan It Read more, Mixing different Gatorade flavors can be a fun and delicious way to get your daily hydration dose. It was one of the first national TV ads to feature a rapper. Before the "Obey Your Thirst" campaign, Hip-Hop in advertisements was Sprite struck a chord with the artists so that when the next series of commercials ran the next artists would say 'yes' and they connected with brand," he said. With the new campaign, Sprite wants to play a role in identifying under-the-radar talent. The brand paid tribute to artists such as 2Pac, Missy Elliott, J. Cole, Drake and Rakim by decorating their cans with some of the artists most inspirational . Featured Sprite Way artist Bino also will perform on the main stage during Saturday nights BET Experience. By girl in sprite commercial. We are not content to just rest on our laurels.. Welcome to UpThirst.com where we thoroughly research all types of beverages. Sprite did major ad campaigns with renowned NBA basketball athletes such as Kobe Bryant and Lebron James as well as launching the "Obey Your Thirst" campaign with Grant Hill. In November 2018, Sprite unveiled its "Get Vocal" campaign, urging fans to discuss issues that matter to them, thus adding a purpose-driven element to the brand's long-running campaign. ATLANTA -- In 1986, Sprite became one of the first mainstream brands to acknowledge the cultural impact of hip-hop by creating a pioneering national television commercial featuring rapper Kurtis Blow. Aspiring fashion designer Seth Giscombe stars in . As an aside to their marketing campaigns, Sprite fostered a healthy relationship with the hip-hop community through sponsoring festivals and events like the BET Cypher series, which made the company one of the fastest growing brands in the soft drink industry for years. Homegirl in the background starting at the 10-second mark is a whole mood. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. It's an authentic brand to be a part of, and I'm glad to be able to do that.. In 1990, Heavy D and the Boyz and Kid-N-Play followed in Blow's footsteps with Sprite commercials of their own as part of the "I like the Sprite in you" campaign. consumers ages 18-24 said they were effective. They revitalized the Obey Your Thirst campaign with Drake in 2010 and paid homage to the greatest lyricists in rap with the Obey Your Verse campaign featuring iconic rappers and cans with classic lyrics in 2015. The most famous Sprite ad campaign was the "Obey Your Thirst" campaign, which featured NBA superstar LeBron James. Red Bulls elite Read more, There is no official record for drinking the most Red Bulls in three minutes. The beverage company unleashed its first Obey Your Verse campaign last summer with 16 lyrics from The Notorious B.I.G., Drake, Nas and others emblazoned on the cans. knew the ads, 83% said the same. . So not only does this work represent a pivot in how were talking to our fans by shifting focus from Sprite to them but its also a reflection of whats happening in hip-hop culture.. Taking new publicity photos requires intention and purpose. The Thirst For Yours campaign will include several activations where hip-hop music, fashion, art and culture intersect, starting with the BET Experience Weekend and the 2019 BET Awards in Los Angeles, CA. After 25 years, Coca-Cola Co.'s Sprite is moving from its "Obey Your Thirst" tagline to "Thirst for Yours" and from rap to hip-hop, AdAge . They were family. Edgy. June 12, 2015. that would appeal to the younger generation," stated Coke spokesman Bob and Rakim on packaging Jun. However, if you are Asked why the brand is risking tinkering with its marketing now, Aaliyah Shafiq, group director for Sprite, says, This is a way for us to truly accelerate that momentum. 15. - 2 days 23 hours ago. But amongst the colour and noise the creative team at Sprite identified the stories being told and the resilience of the artists behind them, and sought collaborations. ET, Beyond the Mic: Sprite Spotlights Tomorrow's Hip-Hop Tastemakers With 'Thirst for Yours' Campaign, Sprite urges fans to 'Get Vocal' about what matters to them via hip-hop platform, 9 campaigns that boosted the mood in 2022, As retailers sell more ads, marketers frustrations and fears grow, Hersheys trans-inclusive IWD push sparks familiar backlash, Maybelline enlists its first-ever digital avatar for mascara launch, Chipotle embraces viral TikTok trend with new menu item. J. Cole Missy Elliott Obey Your Thirst Campaign Sprite Sprite Lyrical Collection Tupac across this one particular speech, and the speaker made an aside about Waldman Sprites ties to hip-hop date back to 1986 when rapper Kurtis Blow appeared in a commercial for the brand and continued into the 1990s with the I Like the Sprite in You" campaign featuring several of thedecades top artists. Stefan Miller, senior brand manager at Sprite, says the idea is to recapture the magic of the brand's 'Obey Your Thirst' campaign, which promoted self-expression and individuality. By the early 1990s Sprite decided it was time to deepen the exploration of their relationship with hip-hop. Sprite has redesigned its logo and upgraded its long running tagline 'Obey your thirst' to 'The Spark' with a global campaign. Check out this great listen on Audible.com. However, numerous YouTube videos show people Read more. to remember one thing, and only one thing, it should be this: Speeches Fresh Lemon Lime Taste! Ides. to suggest the malt liquor increased sexual prowess. She is best known for her work on Black Panther, Fruitvale Station and Mudbound, the latter of which solidified her as the first female nominee within the Best Cinematography category at the Academy Awards. The campaign crossed over with the original ''Anime/{{Voltron}}'' series, putting several notable emcees (Music/{{Common}}, Mack 10, Fat Joe, Goodie Mob, and Afrika Bambatta) in the place of the original pilots, and featuring original music from said emcees. Sprite's connection to hip-hop began in 1986, when rapper Kurtis Blow made an appearance in a commercial. The campaign's approach not only shaped Sprite's advertising for decades but also influenced advertising's broader embrace . 1. He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics. The streaming platform has worked to make itself more attractive to brands, including the likes of KFC and Smirnoff. But as the idea took off and expanded, it became stronger based on one thing: authenticity. The relationship between hip-hop and alcohol never ended, of course, but has continued to evolve to match the evolution of the lifestyle. . When did the sprite Obey Your Thirst commercial come out? Aliz and Hennessy, anyone? Then, St. Ides and McKenzie River fell under legal scrutiny from the New York State Attorney General in 1992 for using verbiage like Cubes lyric Get your girl in the mood quicker, make your jimmy thickerSt. * HeroicSacrifice: PlayedForLaughs in the "Sun Fizz" commercial. This blatant marketing of malt liquor directly to black and brown youth wasnt going to go unchecked indefinitely. only for her to yell out "RUN!" Activate your account. Luckily, their mother has two . For more than 30 years, Sprite has supported and embraced the music, culture and community of hip-hop in a refreshingly real way by authentically championing the genres top names and underground artists alike. , Round table * SpiritualSuccessor: The hip-hop themed ads for the "Obey Your Thirst" campaign were a continuation of the late-80's-early-90's hip hop commercials from Sprite's previous campaign, "I Like The Sprite In You". 1:00. and accepted with enthusiasm by the marketing team at Coca-Cola. "Thirst for Yours" kicks off with a media event and panel in Los Angeles, where several hip-hop celebrities will discuss how Sprite helped their careers. Sprite es una marca famosa reconocida mundialmente de bebida gaseosa con sabor a limn. Get the Right Sprite. The campaign came along when hip-hop was still very much in the background. The big takeaway for us coming out of last year was how excited fans were about us staying true to the genre and paying homage to the heritage of Hip Hop, Oliver says. In the 1990s, the "I Like the Sprite in You" campaign included performances from hip-hop talent. Stefan Miller, senior brand manager, Sprite, called Thirst for Yours a modern-day evolution of the seminal Obey Your Thirst campaign, which promoted self-expression and individuality. For the Thirsty! It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is quench their thirst. Spritewhich has been putting rappers in its ads since Kurtis Blow starred in the 1980sis making the most significant change to its hip-hop marketing strategy in 25 years. Unlike Sprites campaigns which were first jingles and still felt like commercials, even when elevated to trading hot bars for Obey Your Thirst. The Sprite Obey Your Verse Lyrical Collection is a continuation of the Obey Your Thirst campaign, which originated in 1994. . Look no further. Pooh lined up a veritable whos who of additional West Coast rappers over the years, including Geto Boys, Cypress Hill, Warren G, Snoop and Tupac; plus the thorough-est from the East, including Eric B and Rakim, Wu-Tang Clan, Biggie and EPMD. For better or for worse. On Friday, June 21, Sprite will host an exclusive media event celebrating Thirst For Yours at The Terrace at L.A. Live. 0:44. Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants. The words "obey your thirst" are placed at an equal proximity to each side of the ad. So, in 1986 the company cast rapper Kurtis Blow in a commercial for Sprite making it one of the first mainstream brands to feature hip hop stars in a national advertisement. Today, Sprites presence within hip-hop culture isnt even questioned, becoming as integral to the culture as Timbaland or Adidas. . 0:30. In the commercial, Scott is seen singing the iconic Sprite tagline, "Obey Your Thirst.". It's hard to get well-known sponsors sometimes for rap,"Rakim told writer Elliott Smith. 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Sprite, "Obey Your Thirst," Burrell Communications (1994) . Its important for us to have an artist like that because of what hes represented to music and the art form, Oliver continues. The program, which also includes a podcast series, will eventually lean into other areas where the brand has a credible voicefrom sports to social issues, Richard Toranzo, who oversees social media for Sprite, stated in a recent corporate blog post. Our purpose is to refresh the world and make a difference. The campaign was successful, but in the early '90s, as brands like 7-Up began to offer more competition, Sprite doubled down on their relationship with hip-hop. "Sprite has always been incredibly focused on putting our community at the forefront. Sprites story isnt the only one of its kind, but its at or near the top of the list of corporate relationships with a culture that, at its core, rejects the touch of corporatism in favor of grassroots hustle. Open . In the "Grant Hill Drinks Sprite" ad, a boy drinks Sprite on a basketball court after seeing the aforementioned basketball player do so, and then tries to dunk while a voicover says, "If you want to play like the NBA stars", In another, a boy drinks sprite before fighting, One famous commercial has a young boy facing off against. This approach could help Sprite forge more authentic connections with these young consumers. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. These high profile celebrity figures have helped returning to the microphone, he told the audience, "Now, I certainly They had the only consistent hip-hop marketing campaign on network television: Obey Your Thirst. Campaign features lyrics by Drake, Nas, The Notorious B.I.G. It sucks for Kendrick Lamar. Contests begin on June 20th. Sprite is shifting gears as the brand posts solid sales results. The new "Thirst for Yours" campaign follows more than three decades of the soft drink's tie-ins with hip-hop, and it replaces the brand's long-running, hip-hop-connected "Obey Your Thirst" campaign, which promoted self-expression and individuality. See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability. In the commercial, Puba fist-bumps Large Professor and says the line, First things first: Obey Your Thirst.Its speculated that Puba ad-libbed this line in rehearsals, yet the potency was so clear that Obey Your Thirst became Sprites tagline off and on to this very day. (But at least its ranked near the bottom; #97.). 19 hours 58 min ago, By Missy Elliott I wont settle for less from Hot Boyz offDa Real World, Missy Elliott Cause the beats so cold from WTF single, Missy Elliott Me Im supa fly, supa dupa fly from The Rain (Supa Dupa Fly) fromSupa Dupa Fly, Missy Elliott How they do it where you from? from WTF single, Missy Elliott Talk with it, walk with it, Im no gimmick from 9th Inning single, J. Cole Goodbye to the bottom, hello to the top from Grown Simba single, J. Cole Love Yourz from Love Yourz off 2014 Forest Hills Drive, J. Cole We aint picture perfect, but we worth the picture still from Crooked Smile offBorn Sinner, J. Cole I got a dollar and a dream from Dollar and a Dream III offCole World: The Sideline Story, J. Cole You gotta dream like you never seen obstacles from The Autograph offFriday Night Lights. Sprite continue with their latest campaign 'Obey Your Thirst' where they shine the light on some of your favourite rappers life stories and in the latest episode we get . To further engage with Gen Z, Sprite is using tactics that are popular with the cohort, such as featuring social media content, working with influencers Kodie Shane and Seth Giscombe and developing experiential activations around the 2019 BET Awards. Today, rap music is used to sell everything from electronics to tax filing services to nut butter grinding machines at Whole Foods. 2023 The DJ Booth LLC. Sales were down. If you're loving Fresh Era, please check out the newest Stupid Fly podcast "Gold Rush" where we dig deep into the understated moments of Hip-Hop history. Sprite group director Aaliyah Shafiq said in a statement that this campaign, like previous ones, speaks to the drink's core fan base of 13- to 24-year-olds. But this is one of those things, that when they call, you tell your man, 'I got a Sprite deal.' By the late 1970s hip-hop began to grow beyond the warehouses and streets and into homes via radio and television. * FreestyleVersion: Some of the commercials don't feature any gimmicks, and just have several emcees on set freestyling to beats. Original material is licensed under a Creative Commons License permitting non-commercial sharing with attribution. The brand further expanded into urban youth culture through a partnership with the NBA, while continuing to evolve the creative of the rap campaigns. Quenching Your Thirst with Optavia Gatorade Zero: A Refreshingly Delicious Way to Stay Hydrated! Only Sprite. So how did Sprite maintain a relationship with artists? Once again, borrowing from its history of promoting new talent, in mid-2017 cans were adorned with lyrics from the current up and coming rappers including Lil Yachty, Vince Staples, DRAM, Vic Mensa, Kamaiyah and Kap G for the "Summer Sprite Cold Lyrics Series". After having production completely shut down for a short while and getting hit with heavy fines, St. Ides tried to clean up its act, adding drink responsibly messaging into the spots. It focused on a Deconstructive Parody of the materialism of contemporary advertising, expressing that, while drinking Sprite won't make you cool or give you superpowers, it will quench your thirst.. I chanced Outdoor advertising will feature the likeness of each Sprite Obey Your Verse Lyrical Collection artist along with their respective packaging. Sprite Obey Your Thirst Commercial: Cinematography by Tommy Burns ". It was all irresponsible, even while being genius for the demo. Over the past three years Sprite has redesigned their Obey Your Thirst campaign with Obey Your Verse a campaign aimed at celebrating the artistry of lyricism within the genre. Another newer slogan used for Sprite is "Freedom From Thirst". We wanted to pay respect to the music and the culture. In 1991, the Wall Street Journal listed the St. Ides ad campaign among one of the worst of the year, which probably didnt matter at the time since WSJ readers werent St. Ides base. If you're loving Fresh Era, please check out the newest Stupid Fly podcast "Gold Rush" where we dig deep into the understated moments of Hip-Hop history. Sprite Debuts New Marketing Campaign. A pop-up experience on June 21-22 in LA will celebrate sneaker culture with Sprite photo booths, sampling stations and performances from Sprite-associated performers Rapsody, Kamaiyah and Villain Park. Published on June 20, 2019. Were toasting to the good life with premium brands, some of which are now owned by the artists. The immersive pop-up celebrating the rise of sneaker culture will feature Sprite photo booths, sampling stations and performancesfrom Sprite partners Rapsody, Kamaiyah and Villain Park. In our premier episode, we examine the Sprite campaign that changed it all. The Obey Your Thirst spots also took us the street corner, the club, and inside the ring when Sprite resurrected the legendary KRS One vs. MC Shan battle. Learn when and why it makes sense for recording artists to hire a music publicist, including the cost, payment, and finding the right publicist for your needs. Nas spoke highly of Sprite's new launch of bringing the culture . In 2015, the "Obey Your Verse" lyrical collection included 16 limited-edition cans with lyrics from hip-hop artists like Drake, The Notorious B.I.G., Nas and Rakim. Are you a print subscriber? Taps The Game & Larry June For New Album March Motion, EST Gee Shares Harrowing Trailer For His Upcoming New Project, Mad, Chris Brown Fans Blast Activist Who Claimed Singer Mocked Disabled People, Papoose Reveals He Was Supposed To Work With Nipsey Hussle Before His Death. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. 14. It was almost a rebellious force in music, says Stefan Miller, Sprites senior brand manager. Sprite has been aimed at teenagers and 20-somethings with a cheery $70 million campaign, influenced by hip-hop culture, that carries the theme ''Obey your thirst.'' It focused on trying to steer consumers away from a DeconstructiveParody of the bane of materialism as well as of contemporary advertising, expressing that all their soda does is that, while drinking Sprite won't make you cool or give you superpowers, it ''will . thirst that absolutely just stuck in my head. came from an old political speech he had run across in his free time. The feature runs from June 20 through August 15. In the summer of 1996, Coca-Cola, who manufactures Sprite products, was In 1994, Sprite cemented its status as the signature soft drink of hip-hop culture with the launch of a groundbreaking series of ads under the Obey Your Thirst tagline. In fact, in 1994, the brand did turn the hottest of the joints into an album, with the St. Ides promotional mixtape dropping at your neighborhood liquor store. The hip hop portion of the campaign lasted well into the 2000s, with the slogan eventually just being shortened to "OBEY". * {{Crossover}}: And a pretty left-field one, to say the least. During this time the slogan was changed to 'Obey Your Thirst.' Before the decade was over, the commercials, both on television and radio, would end with someone dramatically saying "Image . Over the past three years Sprite has redesigned their "Obey Your Thirst" campaign with "Obey Your Verse" a campaign aimed at celebrating the artistry of lyricism within the genre. The FADER. Sprite has had several slogans to help promote the drink. Obey Your Thirst debuted a decade later with ads such asthe one below, starring Grand Puba and Large Professor freestyling in a studio. Its not an obvious pairing, a drink and a music movement. somewhere, so I jotted it down. As we examine the proximity in this ad, we can see that it is done very well. It's something that lasted in the hood. The Spark marks its first major campaign for Sprite in the US. 18. Bright and shiny was traded for dark and gritty. . From trademark Coca-Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages and more, discover some of our most popular brands in North America and from around the world. One ad had a teenaged boy wearing a pair of baggy jeans, a puffy coat and boots with loose laces at a mall to be cool. The drink was first created Read more, Dr. Pepper is a popular carbonated soft drink that is marketed as having a unique flavor. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. But in the early 90s, the genre was far from Madison Avenue-friendly. The Sprite brand spoke to legitimacy and integrity, encouraging consumers to trust their instincts and, in a sense, saying to teenagers, ''Exercise your own . agency known for its ability to appeal to the younger masses (Lowe also He also contributes reporting on the beverage, automotive and sports marketing industries. By getting in early, and staying for the long haul. This kind of authentic engagement with Sprite drinkers and hip-hop fans can deepen the brand's connection to hip-hop culture, which began in 1986 and continued through its long-running "Obey Your Thirst" campaign. Sprite's parent company, Coca-Cola, did not respond to an email requesting an interview on the overall campaign. The switch might mean the end of Sprite's " Obey your thirst" tagline, which has been in use since 1994. ET, Webinar The campaign was very successful in attracting young people to the brand. Explore our Purpose & Vision, History and more. Always remember to obey your thirst. 12, 2015. Enter Sprite. As far as advertising goes, it was a smash success. This years Obey Your Verse campaign is more interactive as fans can take pictures of each can and go onto Sprites website via their phones to win free stuff including autographed memorabilia and a concert experience.